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Product photography is an essential part of most businesses, especially if they have an online presence. As a business owner, you want your product line to be conveyed in the best light possible – no pun intended. Professional looking pictures can influence customers to browse through your website, as well as increase conversion rates and subsequently boost sales.
In this blog, we’ll go over six things you should always remember when creating professional product pictures. So, whether you’re a small business owner taking on the task yourself or a professional photographer that’s been hired for the job, you can create the best content
possible.
Make Them Attractive Yet Accurate
There’s nothing worse than purchasing a product that looks completely different from the pictures on the website. If you want to uphold a great reputation, you’ll need to ensure your product pictures look attractive yet accurate. Make sure the colour, size, and quality of the picture rings true to the actual product.
Use a Tripod to Reduce Shake
In order to capture a crisp and clear image, you can use a tripod to reduce the possibility of any shakiness. There are camera tripods of all shapes and sizes, so you’ll be sure to find one that’s just right for your needs and budget.
Brush Up on Your Photo Editing Skills
Photographing the product is only half of the job, you’ll also need to brush up on your photo editing skills, as a greatly edited picture is what will give your company that professional edge. If you’re a beginner just cover the basics, such as how to make image transparent and colour correction.
Don’t Be Afraid to Play with a Range of Angles
When it comes to selecting the perfect image for your photograph, you’ll want to have plenty of options to choose from. Don’t be afraid to play around with a range of angles before you move onto the next item.
Natural Light is Always Best
Natural light is the best way to bring a product to life. Try to time your photography session during the day and set up your station near a large window. If you can’t manage to capture the lighting, you can use artificial lights that help give the illusion of natural light.
Use a Foam Board to Soften Harsh Shadows
When it comes to taking professional product images, controlling the lighting is key. You can use white foam boards to help minimise harsh shadows and create a balanced lighting environment. If you can’t find these at your local photography store, there are plenty of affordable options online.
When it comes to the world of business, first impressions are everything. So, if you are a company with poor product photos, you may not be taken seriously by clients or competitors in your industry. Don’t hesitate to invest a good chunk of your time and money into creating beautiful product pictures. After all, you will be sure to reap the benefits in the future.
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